Why are some organizations so much more successful in attracting their desired purchasers or admissions? What are their "best practices"? Why do some marketing and admissions directors seem to offer the more compelling argument to choose their community over others? What are the strategies behind successful relationships with referrers?
Our curriculum answers these questions. It addresses the fundamental quality differences in marketing, whether one-on-one with a referrer, while touring a prospective resident or family member, or at an event.